About Tendergrass
Values:
Excellence, Service, and Relationships
Mission:
To eliminate barriers between supply & demand, seamlessly connecting Earth’s producers & buyers of food commodities.
Learn more about our Leadership Principles →
Our Journey
The Tendergrass story began in 1999 when John Paul Houston purchased a 60-acre farm in Floyd County, Virginia to raise his eight children. What started as producing wholesome meat for his family evolved into a local meat production, processing, and distribution business.
In 2011, David Maren married John Paul’s daughter, Ann, and took on the role of General Manager. He quickly identified that developing sustainable sales and distribution channels for quality meat products was both the greatest opportunity and challenge – a challenge that existed across the entire meat and poultry industry.
Who We Are Today
Today, Tendergrass has evolved into the leading meat and poultry supply management company in the US, specializing in creating order and predictability in chaotic supply chains. We provide turnkey solutions for manufacturers and processors seeking reliability without sacrificing quality standards. Our current focus is on delivering specialized poultry programs that maintain organic, antibiotic-free, and clean label attributes while remaining extraordinarily cost-competitive.
Our Approach
We are building a flexible network that overcomes barriers between supply and demand in the meat and poultry industry. Our purpose is to develop relationships that produce win-win scenarios for farmers, processors, manufacturers, and consumers.
We believe in building mutually beneficial relationships that create sustainable value throughout the supply chain. Our approach is characterized by:
- Partnership Mindset: We serve as a trusted partner, helping our clients navigate regulatory compliance, formulation challenges, and cost engineering.
- Increased Brand Value: Our cost-engineered ingredients enhance brand positioning in the better-for-you space and empower consumers to make healthier choices.
- Whole Animal Efficiency: Our focus on complete animal utilization reduces waste and creates exceptional value.
- Order & Predictability: We consistently deliver quality products at predictable prices by overcoming barriers between supply and demand.
PO Box 719, Floyd, VA 24091
